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Soft Power The Means To Success In World Politics Pdf Download ((TOP))

Coined by Nye in the late 1980s, the term "soft power" -- the ability of a country to persuade others to do what it wants without force or coercion -- is now widely invoked in foreign policy debates. This short book reintroduces the idea and argues for its relevance in forming post-September 11 U.S. foreign policy. Nye argues that successful states need both hard and soft power -- the ability to coerce others as well as the ability to shape their long-term attitudes and preferences. The United States can dominate others, but it has also excelled in projecting soft power, with the help of its companies, foundations, universities, churches, and other institutions of civil society; U.S. culture, ideals, and values have been extraordinarily important in helping Washington attract partners and supporters. Nye acknowledges the limits of soft power: it tends to have diffuse effects on the outside world and is not easily wielded to achieve specific outcomes. Indeed, societies often embrace American values and culture but resist U.S. foreign policies. But overall, Nye's message is that U.S. security hinges as much on winning hearts and minds as it does on winning wars.

soft power the means to success in world politics pdf download

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Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Hard power is coercive power executed through military threats and economic inducements and based on tangible resources such as the army or economic strength. In contrast, soft power is persuasive power deriving from attraction and emulation and grounded on intangible resources such as culture. Although they are oppositional approaches to power, their combination, smart power, has its place in academic debate and policy making. Overall, it appears that soft power strategies are more effective in the contemporary international system than hard power strategies. The demise of hard power is caused by changes in the world order, whereas the strength of soft power is based on its endurance and sustainability. As soft power has weaknesses, too, it is worth considering the strength of smart power strategies.

However, its consistently healthy performance on all aspects builds up strong soft power for the nation. Japan has an excellent reputation, and its strength in leading-edge technology and business demonstrates its significant influence on the world. Its unique culture, and excellent governance, make Japan a high-ranking soft power nation.

It is a central paradox of American power: The sheer might of the United States is unquestioned: U.S. troops are stationed in some 130 countries around the globe, and no opposing army would dare to challenge it on a level playing field. But as America's military superiority has increased, its ability to persuade is at low ebb in many parts of the world, even among its oldest allies. In the following remarks, drawn from an address given on March 11 at the Center for Public Leadership's conference on "Misuses of Power: Causes and Corrections," Joseph S. Nye Jr., Dean [until June 30, 2004] of Harvard University's Kennedy School of Government, distinguishes between hard power—the power to coerce—and soft—the power to attract.

The dictionary says that leadership means going ahead or showing the way. To lead is to help a group define and achieve a common purpose. There are various types and levels of leadership, but all have in common a relationship with followers. Thus leadership and power are inextricably intertwined. I will argue below that many leadership skills such as creating a vision, communicating it, attracting and choosing able people, delegating, and forming coalitions depend upon what I call soft power. But first we should ask, what is power?

Soft power Everyone is familiar with hard power. We know that military and economic might often get others to change their position. Hard power can rest on inducements ("carrots") or threats ("sticks"). But sometimes you can get the outcomes you want without tangible threats or payoffs. The indirect way to get what you want has sometimes been called "the second face of power." A country may obtain the outcomes it wants in world politics because other countries admire its values, emulate its example, aspire to its level of prosperity and openness. This soft power—getting others to want the outcomes that you want—co-opts people rather than coerces them.

The limits of soft power Some skeptics object to the idea of soft power because they think of power narrowly in terms of commands or active control. In their view, imitation or attraction do not add up to power. Some imitation or attraction does not produce much power over policy outcomes, and neither does imitation always produce desirable outcomes. For example, armies frequently imitate and therefore nullify the successful tactics of their opponents and make it more difficult for them to achieve the outcomes they want. But attraction often does allow you to get what you want. The skeptics who want to define power only as deliberate acts of command and control are ignoring the second or "structural" face of power—the ability to get the outcomes you want without having to force people to change their behavior through threats or payments.

The information revolution The conditions for projecting soft power have transformed dramatically in recent years. The information revolution and globalization are transforming and shrinking the world. At the beginning of the 21st century, those two forces have enhanced American power. But with time, technology will spread to other countries and peoples, and America's relative preeminence will diminish.

Among editors and cue-givers, credibility is an important source of soft power. Politics has become a contest of competitive credibility. The world of traditional power politics is typically about whose military or economy wins. Politics in an information age may ultimately be about whose story wins.

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